The Storehouse Brand
At the heart of The Storehouse brand is the pātaka or Māori storehouse. Pātaka were not only built to protect food from predators, but they symbolically represent bounty, benevolence, and hospitality. Most importantly, they signify a tribe’s willingness and ability to host visitors and establish a value promise that the tribe is expected to deliver to.
The Storehouse brand and products are built on that very value promise, the promise of sharing kai (food) that is bountiful, generous and real, in a warm and friendly manner. Our products can be enjoyed anywhere and anytime.
We hope you enjoy tasting our products as much as we have enjoyed bringing them to you.
The Storehouse is a food and beverage initiative developed by the New Zealand Māori Arts and Crafts Institute (NZMACI). This institute is a self-funded charitable entity legislated to protect, promote and perpetuate Māori cultural heritage. NZMACI operates Te Wānanga Whakairo Rākau o Aotearoa (the National Wood Carving School), Te Rito (the National Weaving School), and Te Takapū o Rotowhio (the National Bone, Stone and Greenstone Carving School) and will be opening a fourth wānanga in Doubtless Bay, Northland – Te Wānanga-a-Kupe Mai Tawhiti – early next year. Te Wānanga a Kupe will teach all aspects of Māori waka (canoe) traditions with a specific focus on waka building.
The New Zealand Maori Arts and Crafts Institute also trades as Te Puia, New Zealand’s preeminent visitor experience and cultural centre in Rotorua. For more information about Te Puia go to www.tepuia.com